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Digital radio market boosted as sets fly off the shelves in hours. Music Week, August 2002
The radio industry is heralding the arrival of digital radio as a potential mass-market product after stocks of the first sub-£100 set sold out within three hours last week.
More than 300 units of VideoLogic's PURE EVOKE-2 set went on sale at John Lewis and two Dixons stores in Oxford Street at 9.30am last Wednesday, selling out around midday. Sources at John Lewis indicate that demand was sufficient to sell 1,000 sets in that store alone, on the first day.
DRDB marketing director Mike Spencer says the success represents a significant breakthrough. Several customers quoted existing digital-only services, such as Planet Rock, as the reason they wanted to buy the new set. "This indicates that this demand is not just about the price - it is about the content offered through digital radio" he says.
The successful launch comes two weeks before the new Radio One service, 1Extra, goes on air on Friday August 16.
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UK DAB DIGITAL RADIO STATION FINDER
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Find out which DAB digital radio stations
are available in your area. Enter your postcode and click Find:
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 £89.99 (Including VAT)
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Upgrade to stereo with the ST-1 auxiliary speaker
Easily
connects to your new EVOKE-1
- Outstanding midrange 3" drive unit
- Ported for bass enhancement
- Solidly constructed maple veneered casing with metallic speaker grill
Please note that EVOKE-1 and the ST-1 auxiliary speaker are constructed using
real wood veneer. As with all natural wood products, some variation in colour
is to be expected.
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