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Digital radios all sold out hours after hitting shops. Media Week, August 2002
The marketers of the first £99 digital radio claimed success yesterday, as the product went on sale for the first time in Dixons and John Lewis stores and sold out within three hours.
Hundreds of the PURE EVOKE-1 model were sold at branches in London’s Oxford Street on Wednesday.
The Digital Radio Development Bureau said the response from consumers was “the start of exciting times.”
A more limited pilot in specialist electrical shops at Christmas saw the radios sell out within 30 minutes.
Mass launch of the product now expected to happen in mid-August with the two stores being joined by others such as Allders, Empire Direct and Miller Brothers.
A spokesman for the John Lewis store in Oxford Street said of yesterday’s trial: “We sold more radios in two hours than we usually do in a whole day.”
DRDB Chief executive Ian Dickens said: “This is great news for DAB digital radio. We’ve been waiting for an affordable, portable DAB radio for a long time and so, it seems, have a lot of consumers.”
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UK DAB DIGITAL RADIO STATION FINDER
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Find out which DAB digital radio stations
are available in your area. Enter your postcode and click Find:
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 £89.99 (Including VAT)
Untitled Document
Upgrade to stereo with the ST-1 auxiliary speaker
Easily
connects to your new EVOKE-1
- Outstanding midrange 3" drive unit
- Ported for bass enhancement
- Solidly constructed maple veneered casing with metallic speaker grill
Please note that EVOKE-1 and the ST-1 auxiliary speaker are constructed using
real wood veneer. As with all natural wood products, some variation in colour
is to be expected.
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