About PURE Digital
PURE Digital is the UK consumer electronics company that started the DAB digital radio revolution and now dominates that market worldwide. From pioneering video, graphics and sound products in the early days of PC multimedia to cinema surround-sound systems and best-selling DAB digital radios, PURE has consistently delivered consumer electronics products with an acclaimed mix of high performance and ease of use. PURE’s innovative and award-winning products use technologies developed by its UK-based parent company Imagination Technologies.
PURE produce a complete range of digital radios, from pocket size to hi-fi, each one a best seller in its class. Widely credited with kick-starting DAB in the UK, PURE’s EVOKE-1XT is the best selling digital radio in the world with an iconic design that has been much imitated but never bettered. SONUS-1XT is the first digital radio with voice feedback. The Bug is the first digital radio to enable listeners to pause, rewind and record live radio. The result of a collaboration with designer Wayne Hemingway (co-founder of fashion label Red or Dead), the Bug looks as remarkable as it sounds.
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