PURE Digital News

NEW PRODUCT ANNOUNCMENT
PURE Digital Oasis Rechargeable Weatherproof DAB Digital Radio
With Oasis, digital radio listeners can roam freely, safe in the knowledge their radio can survive the environmental conditions of garden, campsite, bathroom, boat or even building site. Oasis provides over 15 hours of use from its built-in ChargePAK™ rechargeable battery system. Oasis will be on sale from September 2005 for £119.99 (SSP inc. VAT).

NEW PRODUCT ANNOUNCEMENT
PURE Digital EVOKE-2^XT Luxury Portable Stereo DAB & FM Radio
Based on the multi-award winning EVOKE-2, EVOKE-2^XT boasts significant improvements that make it the luxury DAB digital radio of choice. The EVOKE-2^XT will be available from August 2005 for £149.99 (SSP inc. VAT).

HOT STUFF
Radio's Sky+
More than a year after Freeview started its Electronic Programme Guide, DAB radio finally has its own one. The first radio to support the seven-day DAB EPG is Pure's BUG, which is already capable of recording radio shows to SD card. That effectively makes the BUG radio's Sky+.
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DISCOUNT ANNOUNCEMENT
PURE Digital Supports Radio Amnesty for Africa with Discounts on the Nation's Favourite Radios
PURE Digita is offering savings of 10% off its award winning radios as part of a “radio amnesty” to be launched by the BBC on 6th July 2005. The radio amnesty in aid of African nations - fronted by BBC presenter Nick Knowles - lets listeners receive discounts on DAB radios from market leader PURE as well as other DAB radio manufacturers.

SUPPORT ANNOUNCEMENT
PURE Upgrades for Digital Radio Listeners
PURE Digital, the world leader in DAB digital radio, is offering a range of downloadable upgrades to owners of its market leading radios. PURE is unique amongst DAB digital radio manufacturers in being able to upgrade most products with downloaded improvements installed over a USB connection.

SALES ANNOUNCEMENT
PURE Digital's 500,000th Radio
PURE Digital – the world leader in DAB digital radio – announces that it has reached the half-million unit milestone in its sales of digital radios. The PURE brand, established in 2002, has rapidly become the leading provider of DAB digital radios with a reputation for innovation and quality in the digital radio market.

EXHIBITION ANNOUNCEMENT
PURE will be exhibiting at the Bristol Show 2005, come along to see:

• Some not-to-be-missed new product annoucements
• The chance to meet us and have all your DAB questions answered
• Competitions

For more information visit www.bristolshow.co.uk (link opens in new window) or call us on (01923) 277590

NEW PRODUCT ANNOUNCEMENT
PURE Digital EVOKE-1^XT Prestige Edition DAB Digital Radio
The EVOKE-1^XT Prestige Edition adds several enhanced features to the EVOKE-1^XT including a piano black high gloss finish. Audio performance has been greatly improved over the already award winning EVOKE-1 via new custom designed speakers and active filters. The walnut EVOKE-1^XT Prestige Edition remains available.

NEW PRODUCT UPGRADE
PURE Digital Enables Electronic Programme Guide on Bug DAB Radio
PURE Digital has released Electronic Programme Guide (EPG) support for the Bug DAB digital radio. The Bug is the first DAB radio to be enabled with an EPG.

NEW RETAILER ANNOUNCEMENT
The Carphone Warehouse Gets the Bug from PURE Digital
The seasonally white Bug is available from 110 Carphone Warehouse stores. The Carphone Warehouse is the largest independent retailer of mobile communications in Europe.

NEW PRODUCT ANNOUNCMENT
PURE DIGITAL LAUNCHES EVOKE-3 The World’s Most Advanced Digital Radio
From the world leaders in DAB radio comes EVOKE-3, the most advanced digital radio in the world. Packed with features to make listening more pleasurable and more convenient, EVOKE-3 combines innovation with class-leading sound quality.

NEW PRODUCT ANNOUNCMENT
PURE DIGITAL DMX-50 MICROSYSTEM Advanced DAB/SD/CD/FM Micro System With ReVu
With a unique combination of style, power and advanced features, the PURE DMX-50 is the world’s first DAB & FM micro system to include support for SD memory cards, bringing all the advantages of compact digital storage to the micro system.

NEW PRODUCT ANNOUNCMENT
PURE Digital DTM-300 Slim-Line Micro Audio System With DAB/FM/CD/MP3
With its sophisticated space-saving upright design, DTM-300 fits neatly into any lifestyle, placing audio or MP3 CD playback and the great content of digital radio just a remote control click away. DTM-300 will be on sale from October 2005 for £189.99 (SSP inc. VAT.)

NEW RETAILER ANNOUNCEMENT
Virgin Gets Digital Radios for Christmas from PURE Digital
EVOKE-1^XT, the XT-1 speaker, Elan and The Bug are now available form Virgin Megastores in Aberdeen, Birmingham, Bluewater, Brighton, Cardiff, Cork, Croydon, Glasgow, Leeds, Liverpool, Milton Keynes, Newcastle and London (Oxford Street and Piccadilly).

AWARD ANNOUNCEMENT
PURE Digital EVOKE-1^XT DAB Digital Radio Wins Award
the PURE EVOKE-1^XT DAB digital radio, the enhanced follow-up to EVOKE-1, the world’s best selling digital radio, has won the Best Portable Radio award in the What Hi-Fi? Sound and Vision awards 2004. Says What Hi-Fi? Sound and Vision: “An ideal product with which to embrace digital radio, PURE Digital’s EVOKE-1^XT is an affordable, easy to use portable DAB radio that looks and sounds great.”

NEW PRODUCT ANNOUNCMENT
PURE Digital EVOKE-1^XT Prestige Edition DAB Digital Radio
The EVOKE-1^XT Prestige Edition adds several enhanced features to the EVOKE-1XT including a walnut veneer with distinctive high-lacquer finish and a separate speaker for true stereo separation. Audio performance has been greatly improved over the already award winning EVOKE-1 via new custom designed speakers and active filters. The EVOKE-1^XT Prestige Edition is exclusively available from John Lewis stores in the UK with an expected price of £149.99.

DIGITAL RADIO
MARKET UPDATE
PURE Digital is No.1
The latest DAB market research from GfK, a leading market research company, shows that PURE Digital product is number one in each of the UK DAB digital radio categories.

NEW PRODUCT ANNOUNCEMENT
PURE Digital Legato DAB/FM/CD Micro System Now Available with Or Without Speakers; Features ReVu™ DAB Pause & Rewind
The Legato micro hi-fi system with DAB digital radio is now available in two variants. For users looking for a complete solution to their hi-fi listening requirements Legato is available with stylish and deceptively powerful speakers. For users who already have a preferred speaker system, Legato is also available as a stand alone base unit.

NEW PRODUCT ANNOUNCEMENT
PURE Digital SONUS-1^XT DAB Radio Alarm with Voice Feedback
PURE announce SONUS-1^XT
the first radio with iVOX voice feedback
technology that offers the listener even
greater ease of use and brings new levels
of accessibility to radio listening.

NEW PRODUCT ANNOUNCEMENT
PURE Digital Élan DAB Digital Radio
Élan offers a wide range of features, including fast autotune, station selection by name, and scrolling text showing track and artist information, news and sports updates. Élan features 16 presets (eight DAB / eight FM) for storing and recalling favourite stations, a clock display mode and even a sleep timer.